Twitter doesn’t make you credible, or smarter. Some of the most popular and respected intellectual voices (and best selling authors) of our time are not active tweeters.
- Malcom Gladwell (Outliers, Blink, etc) has 10 tweets and 15,000 followers. http://twitter.com/Malcgladwell
- Seth Godin (Tribes, Linchpin, The Dip, etc) doesn’t really tweet, he uses Twitter as a push to his blog (and this is very smart). http://twitter.com/ThisIsSethsBlog
- The Heath brothers (Made to Stick, Switch) have 13 tweets and 1,700 followers. http://twitter.com/heathbrothers
I like millions, tweeted over to the Twitter party a year ago (that’s how a lot of people describe it, ‘hey it’s like a cocktail party with all these cool conversations going on’). But shockingly, I found little value. So two weeks ago I decided to leave the party. (Well I did leave my handle there with a pointer to my blog and LinkedIn). Guess what? I’m still getting followers. And I’m even more informed and connected to the people and things I care about. Why? It’s called focus. I’m blocking out the noise, and focusing my brain capital on activities where I find value.
I’m still informed. I’m still learning. But I’m selective and don’t need an endless Twitter stream to keep me in the know. Sure there is a place for Twitter and I think the corporate accounts function well as newsfeeds. But for individuals (you know, real people), ask yourself, is this a good use of my time? What do I hope to get out of this? Should I be applying my talent and intellectual energy in other places?