Colorful language in the workplace is nothing new but business books titled with profanity? A product of increasingly casual in-the-moment communication styles possible with mobile and social technologies? Or the urge to be ‘distinguished’ in a crowded market?

I’ve been getting bombarded with ads for the new social media how to: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media .

Profanity in the spoken word can sometimes be effective when used judiciously by a respected  person — with the right audience – to make a point. But the written word? I think it’s a lazy cop-out for weak language skills and when used to title a professional book, diminishes the credibility of the author and message therein.

Is this the best way to sell ideas to highly educated, professional market?  But then the title did get my attention. What do you think?