Are search engines and SEO becoming passé?  More and more content is being stored behind logins that Google can’t see – Facebook, Twitter, nevermind media companies and news outlets that are threatening to throw their content behind a login you pay for.  AND how about all the stuff that’s device dependant?  Think i-phone, i-pad, X-Box, Fios TV widgets.  Is our perfect, universal web getting sliced into pieces forever separating us by device and where we have accounts?  Forrester calls this the Splinternet.  After I read Groundswell will tell you more ….