“The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people.”
Are those the words of a Silicon Valley entrepreneur? Not even close. Pope Benedict XVI said this in his annual message about the importance of human interaction and relationship-building on social networking platforms. The 85-year-old leader of the Roman Catholic Church now tweets in nine languages and has a YouTube channel. He is in good company with other spiritual leaders, including the Dalai Lama, who has more than six million Twitter followers, a Facebook page and a YouTube channel.
Business leaders are also visible on social networks; Bill Gates, Google CEO Eric Schmidt, Virgin Group Founder Richard Branson, and Zappos CEO Tony Hsieh all have a social media presence.
It’s not just well-known leaders and celebrities who are embracing social media. More and more organizations and companies are empowering employees to use social technologies to make their brand more visible, engage with customers and understand marketplace perceptions.
Interactions on social networking sites can help organizations big and small:
- reinforce and extend their visibility
- uncover new opportunities, customers and talent
- monitor and track conversations to gain intelligence to better serve customers.
For a five step framework on enabling your organization for social, read the full article in CW Bulletin on the International Association of Business Communicators website.