‘…because we’re primates with endlessly deep interest in each other…’ writes Lionel Tiger.
We have an innate interest in our fellow human beings. This is why Facebook is now a daily behavior for so many of us and has made Mark Zuckerberg the world’s richest primatologist, according to Lionel Tiger in a recent WSJ article.
The corporate intranet is still the mainstay for large organizational communications, albeit shrinking due to the advent of enterprise social media. Featuring real people and their individual stories and views is a great way to liven up the intranet storyline and generate goodwill across the organization, especially those with many virtual workers.
We recently launched two series that star employees which have taken off better than expected. The first, titled “Get to know” features an individual each week through a Q&A format where they respond to questions including “What was your first day at IBM like? and “Do you have any hidden talents?”. The other called “Perspectives” features a person who shares a unique work experience and what they learned.
These are easy to produce using a set interview template. Here’s the two we use for our series. You can modify them to suit the culture and message strategy for your organization.
Our employees look forward to seeing their colleagues in the limelight. What other tactics have you used to weave the employee story into your communications strategy?