Corporate writers and business communicators take note — with the rapid rise of digital communications and social media, your profession has changed forever. Your ability to write compelling prose no longer cuts it. You need to grow and nurture web and social media skills to avoid extinction, or risk turning your job over to a web-twitter-blog-facebook savvy communicator.
Could you compete for this job?
A recent post for a corporate writer position listed these requirements:
- Strong written, verbal, organizational and interpersonal communication skills.
- HTML savvy, excellent web-writing skills, and knowledge of content management systems.
- Knowledge of web usability standards and practices.
- Ability to write SEO optimized web pages.
- Solid understanding of social media tools and techniques.
Here’s 3 simple ways to begin honing new skills:
1. Make social media part of your life. Participate on Facebook and LinkedIn. Learn about Twitter and launch an account.
2. Learn SEO. See SEOMOZ blog and Search Engine College.
3. Seek projects where you can learn. Volunteer for the usability test of the new CMS system; propose creative ways to use social media tools internally, and pay attention to how your company is using social media in marketing efforts.