Are search engines and SEO becoming passé? More and more content is being stored behind logins that Google can’t see – Facebook, Twitter, nevermind media companies and news outlets that are threatening to throw their content behind a login you pay for. AND how about all the stuff that’s device dependant? Think i-phone, i-pad, X-Box, Fios TV widgets. Is our perfect, universal web getting sliced into pieces forever separating us by device and where we have accounts? Forrester calls this the Splinternet. After I read Groundswell will tell you more ….