1. Make it personal – Tell them why it is good for them, not the company. Don’t talk about the $3 billion market opportunity. Say how it will make their job better or more interesting, generate greater opportunities or help them be more successful.
2. Keep it brief - Don’t spill all the details in one shot. To keep people engaged, make them look forward to the next message. Save the organizational chart, incentive plan or training plan for a follow-on.
3. Don’t just tell, ask – Don’t be a sage on the stage, but a guide on the side. Ask for feedback, use it and give people credit for their ideas.